The one question to ask customers

The crucial step, says Baker, founder of The Verasage Institute consultancy, is to have a serious conversation about value. Begin with a phrase similar to the following: “Mrs. Customer, we will only undertake this engagement if we can agree, to our mutual...

Apollo 8 and how they made that photo

“Nowadays people don’t stop to think twice about what they’re seeing—that precious blue jewel engulfed in the pitch black nothingness of space. However, this was a vision that deeply affected the view of ourselves as species and our place in the...

Apollo 8 and how they made that photo

“Nowadays people don’t stop to think twice about what they’re seeing—that precious blue jewel engulfed in the pitch black nothingness of space. However, this was a vision that deeply affected the view of ourselves as species and our place in the...