Via Inside Higher Ed:
I’m not talking about a slight or even gradual increase in e-book adoptions or the use of adaptive learning. I’m talking about a total transition from a reliance on print textbooks to a full embrace of digital content and learning systems.
7 Questions for McGraw-Hill’s Brian Kibby | Inside Higher Ed
Points:
- ”One hundred percent of our content is available in a digital format – and has been for some time.”
- “Combining these types of platforms with our content is allowing us to help improve results and experiences for students, faculty and institutions, and in truth, it’s changing the way colleges and universities think of us.”
- “…we’ve expanded our business model beyond products. We offer an array of services that solve real problems in the market and that can generate revenue for us.”
Ponder:
- If you cut through the corporate-speak, is the publisher of the future more like a consulting firm offering a suite of services?
- What other directions to publishers need to take to convince people to pay for content?