Via Forbes:
Employers hire to solve a business problem or fill a need. Even if they are impressed by your background, if it’s not clear exactly how it relates to WIIFM (what’s in it for me?) they will pass on you. Regardless of how extensive your past credentials are, you can’t assume that employers will care. You have to translate the value of your military background and experience to how it meets their specific needs.
Career Advice For The Military To Civilian Transition – Forbes
It’s a language gap brought on by the military service gap where the vast majority of Americans have not served in the military.