Via Business Insider:
The Obama campaign’s digital operations proved to be a crucial point of success that led to the re-election of President Barack Obama in November.
Based on a sophisticated effort and larger emphasis on digital and new media, the Obama campaign engaged supporters and raised an unprecedented amount of money through its digital efforts.
Points:
- The linked article lists ways the Obama presidential campaign analytics team did better than the Romney analytics effort.
- The linked article also lays out elements of IT-based analytics and illustrates the power of understanding data.
- The linked article points out how the Obama campaign was able to optimize donations, ad buys, and other income/expense processes.
Ponder: What innovative uses of IT will 2016 bring?