Via Business Insider:
There is an entire industry dedicated to making bad things on the Internet quietly disappear and making promotional, good things about a person or a company look totally legitimate, even when they’re just PR spin.
It’s known as “reputation management” and those who are good at it can earn $5,000 – $20,000 per month per client.
The crux of the work is to trick the search engines, mainly Google, into pushing bad news low in the search results while leaving good news (some of it maybe even fake) up high.
Click the link to see more: The World Of Reputation Management – Business Insider
Points:
- “It can involve anything from writing positive articles, launching web sites to promote those articles, fake reviews, biased Wikipedia articles, to plastering comments and links on blogs and other sites.”
- “The biggest spenders are actors, lawyers, doctors, and politicians.”
- “…people who are earning $1 million or more a year will pay a lot for monthly reputation management because ‘they will realize immediate return’ by getting negative information buried on Google.”
Article takeaways:
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“Ideally, the best way for a person or company to clean up an online reputation is to do actual, good, newsworthy things that gain the attention of established news sites.”
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“If you want a good reputation on the web, you need to build or rebuild a good one offline first.”